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Two new free webinars to be presented on Oct. 24th

October 5, 2018 By Andrew Smith

The Georgia Tech Procurement Assistance Center (GTPAC) has just added two new webinars to our free training roster.  Both webinars will be presented on Wednesday, Oct. 24, 2018. 

Details, times, and registration details appear below.

“Capabilities Statement — What It Is and Why You Should Have One”  

  • Time: 10:00 to 11:30 am
  • Description: In order to effectively market yourself in the government sector, you should have a corporate résumé. Government agencies call this a Capabilities Statement.  A Capabilities Statement should contain information to tell buyers why you’re an expert and why they should feel confident about awarding you a contract. This workshop provides instruction on how to write a good Capabilities Statement, including all the right ingredients. If you are looking for help with how to present your company to government decision-makers, then attending this workshop is a must.
  • Register at: https://gtpac.ecenterdirect.com/events/8558

“How to Create a Great Elevator Speech”

  • Time: 11:30 am – 12:30 pm
  • Description: Ever wondered how to introduce your business to a government buyer? Like everything else, there’s a right way and a wrong way. Government officials are often pressed for time, so you usually have a limited amount of time to “sell yourself.” This workshop will teach you how to introduce yourself like a pro … and convince decision-makers that you are an expert at what you do!
  • Register at: https://gtpac.ecenterdirect.com/events/8559

 

Filed Under: GTPAC News Tagged With: acquisition training, capabilities statement, elevator speech, government contract training, GTPAC, training, webinar

What’s an “elevator speech”? And why you need one!

July 16, 2010 By ei2admin

It takes planning to make a good first impression.  And first impressions are usually made on the basis of just a few words.

Sometimes, a few words are all you have a chance to say to a decision-maker — a government contracting official or a representative of a prime contractor, for instance.

Companies who work with the Georgia Tech Procurement Assistance Center (GTPAC) tell us that decision-makers always seem to be in a hurry and want vendors to get right to the point.  Similarly, government contracting people tell GTPAC that they are weary of dealing with ill-prepared vendors who just can’t seem to succinctly state what it is they’re an expert at doing.

These circumstances constitute a few of the reasons why vendors who want to make a good first impression with the contracting officials need to have what’s called an “elevator speech.”

Simply put, an elevator speech is what you are prepared to say, in 30 seconds or less, to describe your expertise.

The term “elevator speech” comes from a situation such as realizing you’re in an elevator with someone you’d like to impress … but you’ve got only a few floors to say anything before they get off the elevator.

What if you suddenly found yourself on an elevator with a contracting officer, an elected official, a prime contractor, or some other a potential customer?  Are you ready to quickly and professionally describe the solutions you represent and the expertise you can deliver?

Here’s an outline of what a good elevator speech should address:

  1. Who and what you are
  2. What you specialize in
  3. What you do
  4. Why you’re the best at what you do
  5. What you want (a call to action)

Write a paragraph that addresses each of these five elements.  Make it to-the-point and conversational in tone.  Practice saying it in front of a mirror or to a colleague until you can say it smoothly, from memory, in 30 seconds or less.  Once you have this mastered, you’ll have an elevator speech that you’re prepared to deliver — whenever you may need it.

Contact your GTPAC Procurement Counselor for further assistance in formulating your elevator speech.

© 2010, 2011, 2012, 2013 and 2014 –  Georgia Tech Procurement Assistance Center – All Rights Reserved.

Filed Under: Contracting Tips Tagged With: elevator speech, government contract assistance, government contract training, government contracting, marketing

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