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Startups should try to win city and school district contracts. Here’s why.

March 1, 2021 By Nancy Cleveland

I’ve noticed an intriguing — and profitable — trend in startup positioning.

Lately, I’ve been seeing on a company’s proposed timeline that they plan on providing their services to local governmental agencies and schools at some point in the mid-to-distant future.  Schools and cities are huge potential customers and, for a lot of startups, a single big city or school district contract could completely change the trajectory of the company.

Unfortunately, however, procuring a school district or city as a client is often a long process with a lot of uncertainty.  It is not unreasonable to think that a startup could take a lot of time pitching 10 of these entities and win none of them.  With that in mind, here are some of the insights I’ve learned during my career as a VC and legal advisor that might make it easier to earn these customers.

Continue reading at:  Builtin

Filed Under: Contracting Tips Tagged With: startups, state and local government

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