It is impossible to overstate the role of relationships in GovCon.
They are needed with customers and prospects, primes and subs, OEMs to channel, media, internal relationships within your company, and more.
Read Mark Amtower’s Washington Technology column here where he reminds himself that it is relationships that drive the government contracting marketplace: https://washingtontechnology.com/articles/2018/12/21/insights-amtower-power-of-r.aspx