Across the globe, thousands of millennials are starting businesses on the premise today’s smartphone technology can create new value and disrupt entire industries.
Most of these digital revolutionaries will fail, for the usual reasons: they lacked industry contacts, targeted the wrong market, underestimated users’ resistance to new technology, or couldn’t raise capital in a saturated ecosystem.
But Kitchener, Ont.-based Bridgit has found the formula for disrupting markets. Through deep industry knowledge, a tight focus on customer value, and sheer hard work, its founders — Mallorie Brodie and Lauren Lake — are changing the way the construction industry shares data across Canada and in major U.S. cities.
It’s a mission Lake, 24, has taken personally since she began working in construction while studying structural engineering at Western University in London, Ont. “I showed up on a job site with my iPhone, and got handed a clipboard,” she recalls. The hundreds of inputs required in a major construction project were still being recorded on paper, Excel spreadsheets and Post-It Notes, making sharing this information difficult and costly.
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