Perception is a funny thing. Most would agree that it’s based less on reality and more on assumptions – on believing what we’re told, on placing too much weight on one, often isolated situation, circumstance, or moment in time. And yet it persists. And it’s incredibly persuasive.
And no, the fact that perception is often shaped by media is not lost on me. As both a producer and consumer of news, I recognize the responsibility placed upon journalists, fair or not, to dictate how an event, an issue, or an entire industry should be regarded. It’s precisely why, in fact, I was fortunate enough to talk about how perception may or may not influence how federal contracting functions at the National Contract Management Association’s World Congress.
But as we noted during that panel, for the world of federal contracting, the perception comes from many other places beyond media.