The Small Business Administration is trying to figure out where big data meets small business.
While large businesses have been using large volumes of data to make better business decisions, “with greater access and availability of cost-effective technology, small businesses are doing the same,” according to a recent solicitation for research.
For instance, small businesses and retailers can use online transaction history, analyzed in aggregate, to make decisions about sales and marketing programs, better understand customer behavior and predict the number of staffers they’ll need, according to SBA.
Keep reading this article at: http://www.nextgov.com/big-data/2015/05/sba-wants-know-how-big-data-affects-small-business/113557
