Some in the veteran-owned contracting community are voicing concerns about implications made by a California company that its new offering provides a competitive advantage that doesn’t actually exist.
Los Angeles-based Dun & Bradstreet Credibility Corp., which did not respond to a request for comment, launched 10 Veteran VERIFIED, “a proprietary business verification and authentication service that verifies both military service and veteran business ownership,” according to the company’s press release.
“Once the verification process is completed, a military serviceperson can showcase his or her veteran status sticker in storefronts; a point of sale; on the business website; or through social media.”
What caught the attention of some in the contracting community, however, are claims that the verification could improve a company’s chances of landing contracts.
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