Governments have a sizable presence on Pinterest, the pinboard-style photo-sharing website. Pins and boards on Pinterest cover the following and many other public sector topics:
Public works (in general)
Public works architecture and design
Public parks and recreation
Green government
Public sector tasks such as grounds maintenance
Government procurement
The Pinterest site has a page devoted to businesses that have successfully spread the word about their products and services through Pinterest. Lowe’s, Sony Electronics, Kraft Foods and The Container Store are some of the firms that have won business through Pinterest.
Lowe’s, for instance, has created a few Pinterest boards dedicated to smaller design and decor projects. Their most repinned pin—a create-your-own colorful doormat project—has gotten more than 200,000 repins so far. Lowes is also a major player in the government market, with sites for federal and state and local government buyers.
No question about it, Pinterest can help sell products, says Danny Maloney, CEO and co-founder of Tailwind. Tailwind is an Oklahoma City-based Pinterest-analytics firm that offers social media marketing tools. The company’s clients include brands from small businesses to Fortune 500 companies (i.e., Disney, Nike, and Target).
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