When my business entered into government contracting in 2005, it did not take long for me to realize that we had entered a whole new world after years in the private sector. Certifications and set-asides were unfamiliar concepts; ones that frankly made me a bit uncomfortable, as I wondered whether I wanted my company to get “special” consideration because of my gender or the size of our operation.
What I have learned is that there really is no “special consideration” but just an opportunity to level the playing field. While certifications can get your business noticed by government agencies, being a woman-owned, veteran-owned, small business, HUB Zone and/or 8(a) organization guarantees you nothing.
This may seem intuitive to some, but it is a barrier to success for many more.
So how can a small business best leverage the power of the set-aside? By becoming a P.E.S.T. — that is, by being persistent, educated, specific and transparent.
Keep reading this article by Lisa Firestone at: http://www.washingtonpost.com/business/on-small-business/small-business-advice-hoping-to-sell-to-the-government-then-start-being-a-pest/2013/12/19/3f12d3b6-68f4-11e3-a0b9-249bbb34602c_story.html