Georgia Tech Procurement Assistance Center

  • Home
  • About Us
  • Training
    • Class Registration
    • On-demand Training
    • GTPAC COVID-19 Resource Page
    • Veterans Verification Video
    • Other Training Audio & Video
  • Useful Links
  • Team Directory
    • Albany Counselor
    • Atlanta Counselors
    • Augusta Counselor
    • Carrollton Counselor
    • Columbus Counselor
    • Gainesville Counselor
    • Savannah Counselor
    • Warner Robins Counselor
  • Directions
    • Atlanta – Training Facility
    • Atlanta – Office
    • Albany
    • Augusta
    • Carrollton
    • Columbus
    • Gainesville
    • Savannah
    • Warner Robins
  • COVID-19
  • New Client Application
  • Contact Us

Columbus entrepreneur utilizes state resources to launch new business

March 3, 2011 By ei2admin

Born weighing less than two pounds, little Maddie Lefcourt remained in the hospital for 105 days before her mother Donna could finally bring her home. But the homecoming marked the start of another struggle.

“When Maddie came home, she was already three and half months behind,” recalled Lefcourt, who works as a billing specialist for an obstetrician-gynecologist in Columbus, Ga. “Because of her birth weight, she qualified for a state-funded program called Babies Can’t Wait that guarantees eligible children access to services that enhance their development. The physical therapist assigned to Maddie worked with her every other week based on her needs.”

During one such session, the therapist wanted to teach Maddie how to grasp a toy for fine motor skill development. Lefcourt noticed that every time she put the toy in her daughter’s hand, she would drop it, either because of the toy’s size or the weight. After exhausting all local and online retail sources for toys suitable for her daughter, Lefcourt was seized by the entrepreneurial spirit and decided to make her own line of specialty toys.

“I was lying in bed one night and I popped up and said, ‘I’ve got it. We’re going to have a company and make toys for premature babies.’ I even thought of the name while I was lying there – Little Hands for Preemies,” Lefcourt said.

Lefcourt began researching the market for toys for premature babies and learned from the March of Dimes that more than 500,000 babies are born prematurely every year in the United States. She also researched baby toy companies both nationally and internationally. While she was researching online, she stumbled upon an inventors’ workshop being offered by Georgia Tech’s Enterprise Innovation Institute (EI2) to expand educational and professional networking opportunities for Georgia’s inventor community.

In 2007, Georgia Tech launched the first statewide survey of independent inventors through a pilot program sponsored by the U.S. Economic Development Administration. More than 300 inventors responded to the survey, and that feedback led to creation of workshops designed to help independent inventors improve their product development and business efforts, while connecting them with resources in intellectual property protection and licensing – two of the key building blocks for commercialization.

“I thought the workshop would be something fun and I could learn something,” said Lefcourt. “I was very skeptical about talking to people and telling them my business idea, but I also realized that was the only way I could get some help.”

After the workshop, Lefcourt introduced herself to Ed Murphy, a project manager with the Georgia Entrepreneur and Small Business Outreach program, a partnership between EI2 and the University of Georgia Small Business Development Center that delivers services to entrepreneurs and small businesses in rural Georgia. The program is funded by the OneGeorgia Authority.

Murphy assisted Lefcourt with researching manufacturers that could make her line of specialty baby toys and coached her on the kinds of questions she needed to ask. As a result, she selected Peliton Plastics, a plastic injection molding company in Valdosta, Ga., to make the first three toys – a rattle, a teether and dexterity/motor skill toy.

“I already had some prototypes that I shared with Peliton Plastics. The size and the weight are the biggest issues for preemie baby toys,” she said. “We needed to figure out how many toys we would go to market with because molds are very, very expensive. We decided to start with three different toys for three different functions.”

Lefcourt also hired a local marketing professional, Jason Bray, to help her design a company logo and revamp the name of the business. They settled on “Maddie’s World” – represented by a butterfly – with “Little Hands for Preemies” as a toy line. Murphy continued to assist Lefcourt with developing a business plan and her pricing structure.

“He was very encouraging and even the days I got down, he pushed me to press forward. Every time I’ve ever called him about anything, he’s been right there,” Lefcourt said.

In addition to utilizing EI2’s entrepreneur services, Lefcourt took advantage of FastTrac® NewVenture™, a 10-week program developed by the Kauffman Foundation and offered through the University of Georgia’s Small Business Development Center (SBDC) that helps startup entrepreneurs develop and evaluate their business model and develop a plan for success. Class participants learn how to write an actionable business plan, are given access to financial and business resources and are able to network with peers and professionals, lessons Lefcourt described as vital.

“In these difficult and challenging budget times, it is more important than ever for state agencies to work together to provide assistance to the citizens of Georgia,” said Lori Auten, SBDC Columbus area director. “Both Georgia Tech and UGA bring unique qualifications and areas of specialty to the table to assist Georgia businesses.”

Moving forward, Lefcort says she wants to also design toys for children with disabilities such as cerebral palsy and develop a clothing line for both premature infants and toddlers. A portion of Maddie’s World sales are currently donated to the local Children’s Miracle Network where the toys are purchased.

“Donna exemplifies the successful entrepreneur; she has passion, energy and exhibits a willingness to learn,” said Murphy. “Without any illusions about the challenges she faced, she employed lessons learned and direction given and just went to work to systematically execute her plan.”

About Enterprise Innovation Institute:

The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office

Enterprise Innovation Institute

Georgia Institute of Technology

75 Fifth Street, N.W., Suite 314

Atlanta, Georgia 30308 USA

— by Nancy Fullbright on March 3, 2011

Filed Under: Georgia Tech News Tagged With: small business

Recent Posts

  • OMB releases guidance related to small business goals
  • Are verbal agreements good enough for government contractors?
  • OMB issues guidance on impact of injunction on government contractor vaccine mandate
  • CMMC 2.0 simplifies requirements but raises risks for government contractors
  • OFCCP launches contractor portal initiating AAP verification program

Popular Topics

8(a) abuse Army bid protest budget budget cuts certification construction contract awards contracting opportunities cybersecurity DoD DOJ False Claims Act FAR federal contracting federal contracts fraud GAO Georgia Tech government contracting government contract training government trends GSA GSA Schedule GTPAC HUBZone innovation IT Justice Dept. marketing NDAA OMB SBA SDVOSB set-aside small business small business goals spending subcontracting technology VA veteran owned business VOSB wosb

Contracting News

OMB releases guidance related to small business goals

OMB issues guidance on impact of injunction on government contractor vaccine mandate

Changes coming to DOD’s Cybersecurity Maturity Model Certification under CMMC 2.0

Judge issues nationwide injunction halting enforcement of COVID-19 vaccine mandate

Nondisplacement of qualified workers is back, but with changes

Read More

Contracting Tips

Are verbal agreements good enough for government contractors?

CMMC 2.0 simplifies requirements but raises risks for government contractors

OFCCP launches contractor portal initiating AAP verification program

GAO rules that DoD may not require small business Joint Venture itself hold facility security clearance

Terminations for convenience clauses vs. mutual termination clauses

Read More

GTPAC News

VA direct access program events in 2022

Sandia National Laboratories seeks small business suppliers

Navy OSBP hosting DCAA overview (part 2) event Jan. 12, 2022

Navy OSBP hosting cybersecurity “ask me anything” event Dec. 16th

State of Georgia hosting supplier systems training on January 26, 2022

Read More

Georgia Tech News

Undergraduate enrollment growth reflects inclusive excellence

Georgia Tech delivers $4 billion in economic impact to the State of Georgia

Georgia Tech awards first round of seed grants to support team-based research

Georgia Tech announces inaugural Associate Vice President of Corporate Engagement

DoD funds Georgia Tech to enhance U.S. hypersonics capabilities

Read More

  • SAM.gov registration is free, and help with SAM is free, too
APTAC RSS Twitter GTPAC - 30th Year of Service

Copyright © 2022 · Georgia Tech - Enterprise Innovation Institute