Negotiations can be a critical part of business.
A successful negotiation can help convince indecisive clients to take deals that benefit both them and your company; however, negotiations can also intimidate potential customers and cause them to back out of deals, even when they are in their best interest.
With this in mind, here are six negotiation strategies that can help put customers at ease and win their business.
For detailed professional advice on government contract negotiations, see: http://contractingacademy.gatech.edu/2011/02/01/con-120-lession-6-negotiation-rules-bargaining-process/
For more interesting reading on the subject of contract negotiation, visit: http://gtpac.org/tag/negotiation/